How? By making nice equipment?
Linn don’t sell retail, at least not where i live. Never have, and i was frequenting hifi shops back then. Ran into my first arsehole hi-fi salesman back then too, he ridiculed my choice of speakers. I didn’t but anything from him, and swore i never would if i ever ran into him again no matter where he worked.
Conversely, i recently visited a hifi showroom in my rough work clothes and was treated with respect and allowed to audition some very expensive equipment, even a $1mil system even though I’d made it clear i couldn’t afford it. Smart of them really, i went back and dropped $2.6 k on some very nice headphones later on.
They shouldn’t assume that though. I was just 17 when i got my first credit card and maxed it out on a pair of pretty good speakers for the time, Jennings Research Vector 2’s. $800 was 4 months pay at the time for me and i was delighted with them. Used them daily for the next 40 years before upgrading.