You can be adamant all you want and call people fools if you wish. We know, objectively, that cables don’t make audible differences unless they’re extremely bad.
Your average lamp cord is indistinguishable from regular copper speaker wire, and what ever expensive cable you think is better.
I don’t see any room for debate on this. We can measure these cables to a degree of precision that is far, far, more nuanced, sensitive, and detailed than anyone’s hearing can ever be.
Expensive speakers used badly. Sounds about right. Or maybe it’s a standing desk?
People love the way rap sounds on their iPhone speaker in public. Just because they buy a big speaker that looks weird doesn’t make their taste good.
It’s a gimmick that some people like.
First: Use some simple punctuation and actual words so we know what you’re talking about. It’s obnoxious and insulting to the reader. “With” is spelled the same letters, so I don’t see an excuse to keep getting it wrong.
Second: We don’t know and it probably doesn’t matter.
It’s simple. They make false claims that influence others to spend money. It’s a lie. Helping others not waste money on a lie is a reasonable think to want to do. Challenging predatory retail practices, and revealing the grift is useful to those who care.