To have the music sound “right” to me. My dad is a musician, so I grew up around a lot of live music, and still do today. I came to conclusion that for me, 100% sterile and flat playback, often doesn’t sound like I expect it too. Going for “warmer” sounding speakers corrects this by adding whatever it is that I feel is lost in recorded vs live music.
A lot of the shops in my neck of the woods (high cost of living area) immediately try to schedule an appointment to visit your home so they can make a floor plan for your listening space and immediately pitch multi-zone bullshit with high-in-wall cables.
God, I love and hate LA at the same time. Like Bro, I’m just trying to buy an amp lol.