Does it even makes sense marketing wise? There was basically zero overlap in market positioning between Logitech and Jaybird, and they’re not even using it to compete with Jabra and the likes. Just why?
Does it even makes sense marketing wise? There was basically zero overlap in market positioning between Logitech and Jaybird, and they’re not even using it to compete with Jabra and the likes. Just why?
They operated the brand actually for about 6 years, in 2022 they scrapped it because they just weren’t making enough money as a brand, logitech actually had a 32% drop their audio and wearables sales for the quarter.